terence_7626

Chiuh Ken Meng Terence
terence_7626's picture
PMC
Strategic Communications Director
Toffees and Devs Communications Pte Ltd
Area of Expertise:
Automation, Mechanisation
Branding
Customer Centric Initiative (CCI)
Layout
Marketing
Project Management
Strategic Planning/Management
Technology Adoption

Areas of Consultancy Services Provided
• Branding
- Brand Audit
- Brand Definition
- Brand Positioning
- Brand Identity & Design System
- Brand Communication / Applications
- Brand Rejuvenation

• Marketing
- Develop Campaign Strategy (B2B and B2C)
- Build Customer Personas
- Define Customer Journey / Identify Gaps
- Develop Customer Conversation Paths
- Develop Creative and Communication Strategy
- Craft Key Visuals and Messages
- Marketing Asset Mapping
- Design Marketing Tools and Assets (Online and Offline)

• Design and Content Creation
- Digital (Videos / eDMs / Website / Social Tiles)
- Print (Sales Kit / DM / Brochures / Packaging)
- Event Assets (Booth designs / Invites / Registration)

terence@toffdevs.com.sg

62252552

96632832

PMC-10900

Certification Since and To Date:
1 Nov 2018 to 31 Oct 2021



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