nicholas_7047

Nicholas Paul
nicholas_7047's picture
Senior PMC
Principal
Aretése
Area of Expertise:
Benchmarking
Branding
Change Management
Customer Satisfaction Research
Employee Engagement
Marketing
New Marketing Development
Product Innovation

Aretése is a creatively-led, forward-thinking consultancy
redefining change. We help ambitious clients augment their poten-tial by reordering their brand to today’s reality and
tomorrow’s possibilities. Together we bring into being a New Brand Order.

Areas of Consultancy Services Provided
• Observation: Brand Audit, Research and Analytics,
Behavioural Insights, Media and Sentiment Analysis,
Trends Mapping, Forecast Evaluation

• Exploration: Future Visioning, New Trajectories,
Perceptual Mapping, Segmentation, Experience
Innovation, Business Modelling, Platforms & Eco Systems

• Definition: Brand Idea, Brand Strategy, Value Proposition, Em-ployee Value Proposition, Visual and Verbal Identity System, Content and Messaging Frameworks, Customer Journey, Digital and Marketing Strategy

• Transformation: Brand Management Systems, Culture Align-ment. Employee Engagement

nicholas@aretese.com

67333367

98586181

PMC-10888

Certification Since and To Date:
1 Jul 2018 to 30 Jun 2021



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