ken_9866

Leong Kean Wye Ken
(Ken)
ken_9866's picture
PMC
Managing Director
Visibility Design Pte Ltd
Area of Expertise:
Branding
Business Planning
Information Systems
International Business
Marketing
New Marketing Development
Project Management
Public Relations & Media Relations
Supervisory Skills
Technology Adoption

1. Design Consultancy
- Campaigns, Key visuals, adaptation of content or visuals to digital media channels
- Info-graphics for reporting or training
- Product packaging master design schematic (domestic or export markets)
- Food Packaging (series), Beverage labels, GWP, FMCG
- Specialisation: Supermarkets, Pharmacies, Travel Retail

2. Shopper Marketing
- Techniques and Processes (Outcome specific)
- Shopper Journey Projection
- Retail Environment / Operations
- Design and production supervision: visual merchandising, POS materials

3. Customer Relationship Management
- Development of corporate voucher programs
- Procurement of chain-outlet vouchers (for redistribution)
- Implementation of own-able digital voucher system (trackable accountability)
- Offline to online lucky draw, gamification implementation and fulfilment
- Development of mechanics, implementation of online lucky draw contest with reports

4. Omni-Channel Retail Management
- Digitalisation, customer engagement platform modules
- Adoption and optimisation of multi-channel e-commence (owned platforms, third party market place,
e.g Lazada, Shopee)
- Implementation of Product Inventory Management system (IMS), Retail Merchandishing System
(RMS)
- Single point management system of inventory sales across multi-channel platforms
- E-commence management, logistic aggregation to delivery fulfilment
- Real time overview of product sales landscape

5. Overseas Market Orientation (Marketing and Design)
- Product/ Service Audit and Assessment
- Re-orientation of Corporate identity, Service or Product Identity
- Packaging Design to appeal to foreign market's product positioning and sense of aesthetics
- Visual Merchandising to suit supermarket requirements and restrictions
- Advertising key visuals with local/foreign design sensibilities
- Localising of Marketing materials, Sales kits, Product/Service Literature
- Market and language familiarity: Myanmar, Cambodia and China

ken@visibility.com.sg

63454338

98186108

PMC-10970

Certification Since and To Date:
1 Mar 2021 to 29 Feb 2024



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